行为经济学是经济学的一个下设分支，是经济学和心理学的交叉学科，也是经济学中的一片蓝海。在古典经济学中会假设消费者的购买行为是理性和冷静的，但是在行为经济学中，则会假设消费者的消费行为是不理性的。行为经济学帮助我们更好的了解决策，以及如何做决策以获得高额利益。在教授的课程中，学生可以全面了解这一经济学有趣、前沿的内容，并做出自己的research产出。
当我们把经济学和心理学拆分开来，可以很容易地解读两种学科。但当两个学科交叉在一起，我们对它的概念又开始变得模糊......……但事实上我们每天都在和它打交道。传统经济学是一门高度数学化的领域，相对于人文现实主义，它更倾向于定量精确。而近年来，行为经济学领域已经成为一种革命性的经济思维方法，基于心理学的见解上，舍去枯燥的数学公式。项目内容将涵盖各种主题，包括：风险规避、损失规避、前景理论、启发法以及市场和经济中的心理偏见。同时还将介绍行为经济学研究中常用的统计方法和数学模型，帮助同学们将行为经济学应用在各个领域中，包括商业，学术界和公共政策等。
Behavioral economics is a sub-branch of economics, a cross discipline between economics and psychology, and also the last blue ocean in economics. In classical economics, it is assumed that consumers' purchasing behavior is rational and calm, but in behavioral economics, it is assumed that consumers' consumption behavior is irrational. Behavioral economics helps us better understand decisions and how to make them for maximum benefit. In the course taught, students can have a comprehensive understanding of the most interesting and cutting-edge content of economics and make their own research output.
When we separate economics and psychology, it is easy to interpret the two disciplines. But when the two disciplines intersect, our concept of it starts to become fuzzy...... But the truth is we deal with it every day. Traditional economics is a highly mathematical field, which is more inclined to quantitative precision than humanistic realism. In recent years, however, the field of behavioral economics has emerged as a revolutionary approach to economic thinking, based on psychological insights rather than boring mathematical formulas. Project content will cover a variety of topics including: risk aversion, loss aversion, prospect theory, heuristics, and psychological biases in markets and the economy. At the same time, the most commonly used statistical methods and mathematical models in behavioral economics will be introduced to help students apply behavioral economics in various fields, including business, academia and public policy.